SPECIAL OFFER for NEW ALLY INVEST CUSTOMERS

Special Offer Icon
Ally Invest Trading Platform
Some of the industry's lowest fees + a cash bonus

$3.95

per online stock and ETF trade with select pricing

per option
contract

Start Trading

Why Trade with Us?

• Up to $3,500 cash bonus + commission free trades for new accounts 

• Post-promotion equity trades as low as $3.95          

• Intuitive LIVE trading platform and research tools   

• 24/7 customer support    

• We’ll credit other firms' transfer fees up to $150

Start Trading
Ally Invest Trading Platform

for new Ally Invest accounts

Up to $3,500 Cash Bonus + Commission Free Trades for 90 Days

Get Your Bonus

Open a new Self-Directed Trading account by 1/31/19 and fund within 60 days of account opening to take advantage of a bonus based on your deposit amount.

Other terms and conditions apply. 

Make Your Trades

Start making the most of your low-cost trade pricing by tapping into our intuitive platform and trading tools. Includes LIVE trading platform and mobile app, six customizable streaming charts, market stats and more.

Start Trading
Ally Invest Trading Platform
Simple & Strategic Tools for DIY Trading
LIVE Trading Platform & Mobile App Image

LIVE Trading Platform & Mobile App
Stay on top of the market with live news and streaming quotes available across multiple devices and via our mobile app.

Streaming Charts Image

Streaming Charts
View and customize six chart types (including candlestick, bar, mountain, and line) with over 90 chart studies and drawing tools to analyze the performance of stocks, ETFs and indices.

Market and company snapshots image

Market and Company Snapshots
Get market stats, news and detailed metrics and insights into individual companies so you can be in–the–know.

Simple & Strategic Tools for DIY Trading
Select Pricing

$3.95

per online stock
and ETF trade

per option
contract

Over a rolling 3-month period:
Maintain $100,000 average daily balance
OR
Execute 30 or more trades

Standard Pricing

$4.95

per online stock
and ETF trade

per option
contract

No minimum account balance
No minimum trade activity

Already Trading with Another Brokerage?

We’ll credit transfer fees your other brokerage may charge, up to $150!

Move your account to Ally Invest and we’ll credit transfer fees your other brokerage may charge, up to $150, when you complete a first-time account transfer for $2,500 or more — just complete this  transfer form. Your credit will be deposited to your account within 30 days of receipt of evidence of charge. This transfer reimbursement offer does not apply to Termination Fees or Maintenance Fees.

Open Account

©2009-2018 Ally Financial Inc.

Security    Privacy    Legal

Promotional Offers: Terms and Conditions

The offer is valid for one, new Ally Invest Securities LLC account per person. Offer is open to U.S. residents only and excludes current Ally Invest account holders and former Ally Invest (formerly TradeKing Securities LLC) account holders who have closed their accounts within the past 90 days. This offer is not transferrable and other restrictions may apply. Ally Invest can modify or discontinue this offer at any time without notice. This is not an offer or solicitation in any jurisdiction where Ally Invest is not authorized to do business.

Funding - Accounts must be opened by 1/31/2019 and funded within 60 days of account opening to qualify for the bonus(es). The funds deposited into the new account must be from outside Ally Invest. The new account must be funded with a minimum qualifying deposit of $10,000 or more to qualify for the minimum cash bonus and up to 90 days of commission-free trades. Once the account is credited with the bonus(es), the bonus(es) and initial qualifying deposit (minus any trading losses) is not available for withdrawal for 300 days.  If the qualifying deposit is withdrawn, the bonus(es) may be revoked.

Cash Bonus - The minimum qualifying deposit to receive a cash bonus is $10,000. Cash bonus levels are identified above. Accounts will be reviewed 60 days after account opening to determine the total qualifying deposit. Corresponding cash bonus will be credited to the account within 10 business days. Once the bonus is credited to the account, the bonus and qualifying deposit (minus any trading losses) is not available for withdrawal for 300 days. If the qualifying deposit is withdrawn, the bonus may be revoked.

Commission-Free Trades for up to 90 Days Bonus - The minimum qualifying deposit to receive the commission-free trades for up to 90 days bonus is $10,000. New accounts receive $500 in commission credit for equity, ETF and option trades executed within 90 days of funding the new account. Commission credit applies to the per contract commission. The commission credit takes up to 2 business days from the funding date to be applied. Unused trades expire at the end of 90 days from the funding date of the new account. There is no cash compensation for any unused free trade commissions. Mutual fund, bonds, exercise and assignment fees still apply.  Once the bonus is credited to the account, the bonus and qualifying deposit (minus any trading losses) is not available for withdrawal for 300 days. If the qualifying deposit is withdrawn, the $500 commission credit may be revoked and Ally Invest may charge the account for the cost of the trades credited to the account.

Select Pricing - Ally Invest offers special pricing of $3.95 per equity trade and 50 cents per options contract for users who make 30 or more trades in the prior calendar quarter and/or maintain an average daily balance of more than $100,000 in the prior calendar quarter. Special pricing begins on day 1 of the first quarter of eligibility. Ally Invest charges an additional 35 cents per contract on certain option index products where the exchanges charge fees. 

Transfer Fee Credit – If using an ACAT form, it must be received within 15 days of opening the new account. Account owners who complete a first-time ACAT transfer of $2,500 or more are eligible to receive a transfer fee credit of up to $150 to cover the outgoing transfer fee from the current brokerage firm. The credit will be deposited into the new account within 30 days of the receipt of evidence of charge. The credit cannot be applied to Termination or Maintenance Fees. 

If you believe you have met the requirements and should have received the promotion please reach out to us at  support@invest.ally.com or  1-855-880-2559.  

Ally Invest Securities' background can be found at FINRA's BrokerCheck .  

Options involve risk and are not suitable for all investors. Click here to review the Characteristics and Risks of Standard Options brochure  before you begin trading options.  

Options investors may lose the entire amount of their investment in a relatively short period of time.  

Investors should consider the investment objectives, risks, and charges and expenses of a mutual fund or ETF carefully before investing. A mutual fund/ETF's prospectus contains this and other information and can be obtained by emailing  support@invest.ally.com.  

Securities products and services are offered through Ally Invest Securities LLC, member FINRA and SIPC. Advisory products and services are offered through Ally Invest Advisors Inc., an SEC registered investment adviser.

• Up to $3,500 cash bonus + commission free trades for new accounts 

• Post-promotion equity trades
as low as $3.95 

• Intuitive LIVE trading platform and research tools

• 24/7 Customer Support 

• We’ll credit other firms’ transfer fees
up to $150

Up to $3,500 Cash Bonus + Commission Free Trades for 90 Days

Get Your Bonus

Open a new Self-Directed Trading account by 1/31/19 and fund within 60 days of account opening to take advantage of a bonus based on your deposit amount.

Other terms and conditions apply.

Make Your Trades

Start making the most of your low-cost trade pricing by tapping into our intuitive platform and trading tools. Includes LIVE trading platform and mobile app, six customizable streaming charts, market stats and more.

Start Trading
Trading Platform Image

Cash Bonus:   The minimum qualifying deposit to receive a cash bonus is $10,000. Cash bonus levels are identified above. Accounts will be reviewed 60 days after account opening to determine the total qualifying deposit. Corresponding cash bonus will be credited to the account within 10 business days. Once the bonus is credited to the account, the bonus and qualifying deposit (minus any trading losses) is not available for withdrawal for 300 days. If the qualifying deposit is withdrawn, the bonus may be revoked.      

Commission-Free Trades:  Open and fund your account with at least $10k within 60 days, get up to 90 days of commission free trades worth up to $500! Free trade credits will be added within a few days of meeting the qualifying requirements.

More about our Select Program and PricingMore about our Standard Pricing

• Up to $3,500 cash bonus + commission free trades for new accounts 

• Post-promotion equity trades for  
as low as $3.95
 
   
 

• Intuitive LIVE trading platform and research tools   

• 24/7 Customer Support   

• We'll credit other firms' transfer fees up to $150   

Some of the industry's lowest fees + a cash bonus

Now's the perfect time to start trading with Ally Invest for  as low as 

$0.50

$0.65

$0.50

Cash BonusThe minimum qualifying deposit to receive a cash bonus is $10,000. Cash bonus levels are identified above. Accounts will be reviewed 60 days after account opening to determine the total qualifying deposit. Corresponding cash bonus will be credited to the account within 10 business days. Once the bonus is credited to the account, the bonus and qualifying deposit (minus any trading losses) is not available for withdrawal for 300 days. If the qualifying deposit is withdrawn, the bonus may be revoked.            

Commission-Free Trades:  Open and fund your account with at least $10k within 60 days, get up to 90 days of commission free trades worth up to $500! Free trade credits will be added within a few days of meeting the qualifying requirements.